Riset
23 Feb 2026
12 min
Apa Itu Social Media Listening? Definisi, Riset, dan Mengapa Bisnis Anda
Membutuhkannya
What Is Social Media Listening? Definition, Research, and Why Your
Business Needs It
Studi Gartner (2023) menunjukkan bahwa 82% perusahaan Fortune 500 kini
menggunakan social media listening sebagai komponen inti strategi bisnis mereka. Pelajari
mengapa.
Gartner's 2023 study shows that 82% of Fortune 500 companies
now use social media listening as a core component of their business strategy. Learn why.
Marketing
20 Feb 2026
15 min
Social Media Listening untuk Marketing: Dari Sentiment Analysis hingga Campaign
Optimization
Social Media Listening for Marketing: From Sentiment Analysis to
Campaign Optimization
Riset dari Harvard Business Review dan McKinsey membuktikan bahwa brand
yang mengadopsi real-time listening mengalami peningkatan ROI marketing hingga 25%. Simak studi
kasusnya.
Research from Harvard Business Review and McKinsey proves
that brands adopting real-time listening experience up to 25% increase in marketing ROI. See the
case studies.
Enterprise
17 Feb 2026
14 min
Social Media Listening untuk Enterprise: Manajemen Krisis, Reputasi, dan
Competitive Intelligence
Social Media Listening for Enterprise: Crisis Management,
Reputation, and Competitive Intelligence
Studi kasus United Airlines, Samsung, dan perusahaan Indonesia
menunjukkan bagaimana enterprise listening dapat menyelamatkan miliaran rupiah dalam manajemen
krisis.
Case studies from United Airlines, Samsung, and Indonesian
companies show how enterprise listening can save billions in crisis management.
Use Case
14 Feb 2026
13 min
Beyond Marketing: Social Media Listening untuk Pemerintah, Kesehatan, dan Riset
Akademik
Beyond Marketing: Social Media Listening for Government, Healthcare,
and Academic Research
Dari pemantauan wabah penyakit oleh WHO hingga kebijakan publik
Kemenkominfo — bagaimana social listening merevolusi sektor non-komersial berdasarkan jurnal
Nature dan The Lancet.
From WHO disease outbreak monitoring to Kemenkominfo public
policy — how social listening revolutionizes non-commercial sectors based on Nature and The
Lancet journals.